Thinking
Frameworks. POVs.
Pattern recognition.
How I think about strategy, culture, and what's about to matter.
Framework
The Entry Point Wedge
Most companies define their market too broadly and build too much. The Entry Point Wedge is the opposite: find the narrowest segment where behavior already exists, and dominate it before expanding.
The wedge isn't a compromise. It's the most strategic thing you can do. You're not shrinking your ambition. You're choosing where to be undeniable first.
Every category I've entered, the playbook has been the same: find where people are already spending time and money, build something better at that exact intersection, and expand from a position of strength.
POV
The Personal Agency Gap
We live in an era of unprecedented access to information. Podcasts, newsletters, courses, frameworks. The average person consumes more strategic insight in a month than previous generations encountered in a decade.
And yet most people feel less capable of making decisions, not more. That's the Personal Agency Gap: the distance between what you know and what you do about it.
The companies that win the next decade of health, wellness, and consumer brands will be the ones that close this gap. Not by adding more content, but by building products and experiences that create agency in their customers.
Framework
The Three-Room Test
Before I commit to any new category or venture, I run it through a simple filter:
Room 1: Is there a cultural behavior already happening that the industry hasn't named yet?
Room 2: Is there a gap between what people are buying and what they actually want to become?
Room 3: Can I be in the room before it gets crowded?
If all three are true, the bet is worth making. If only one or two, it's someone else's opportunity.
More frameworks, POVs, and case breakdowns coming soon.
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