Who is Ryan Fitzpatrick the brand strategist?

Ryan Fitzpatrick is a strategic advisor and founder of High Concept Advisory, based in Los Angeles. Not the NFL quarterback. He has 20+ years of experience advising at the intersection of brand, product, content, and experiential ecosystems across health and wellness, entertainment, sports, and consumer brands.

What is a strategic advisor in brand and entertainment?

A strategic advisor in brand and entertainment helps companies identify where cultural and industry shifts create new opportunities, then builds the strategy to capture them. This includes brand positioning, product strategy, go-to-market planning, and experiential design.

What brands has Ryan Fitzpatrick worked with?

Ryan Fitzpatrick has advised and led strategy for Red Bull, Activision, Herman Miller, Disney, Airbnb, YouTube, Neiman Marcus, and ESL FACEIT Group, among others. His work for Activision's Call of Duty XP earned a Cannes Silver Lion, Gold Effie, and Grand EX Award.

What is experiential marketing strategy?

Experiential marketing strategy designs real-world and digital experiences that create direct audience engagement with a brand. It goes beyond traditional advertising by creating participatory moments.

What is health and wellness brand strategy?

Health and wellness brand strategy positions companies at the intersection of consumer health behavior and brand identity. It includes market positioning, product development strategy, and audience targeting for health, wellness, performance, and longevity brands.

How does High Concept Advisory work with clients?

High Concept Advisory operates in three compounding modes: advise, build, and invest. Advisory engagements provide senior strategic direction. Build engagements involve hands-on product and brand development. Investment positions involve equity participation.

Writing

Notice what's
about to matter.

Essays on behavior, brand, and the experiences people actually show up for.

The Permission Series

Four parts. One worldview.

Americans are drinking less than at any point in 90 years. The wellness industry is taking a victory lap. It is about to walk into a problem it never priced in.

01The Drink Was Always OptionalThe wellness victory lap missed one thing. Nobody was drinking for their health. So what was the drink actually carrying?June 30, 2026

02The Permission BusinessEvery experiential marketer has been in the alcohol business for years. The bottle was just one technology for lowering the guard, and not the best one.July 2, 2026

03Shoot the Edges, Leave the Center DarkWe pulled the chemical that dropped the guard and installed a thousand cameras that raise it. How to capture a night without killing it.July 7, 2026

04I Want to Build Into ThisThe category is already forming. Engineer the permission, build for the night and the morning both. Who’s in?July 9, 2026

Coming July 14 · the capstone essay

Notice what'sabout to matter.

Four parts. One worldview.

Notice what's
about to matter.