Entertainment and Sports Strategy
Where culture happens,
strategy follows.
Entertainment and sports are converging. The winners will be the operators who see it first.
The lines between entertainment, sports, gaming, and live experience are dissolving. The audience doesn't care about industry categories. They care about where culture is happening and whether they can be part of it.
I've spent 20+ years operating across these intersections. From the first Red Bull esports sponsorship to Cannes Lion-winning brand experiences for Activision, from broadcast strategy for EA Sports to innovation leadership at ESL FACEIT Group.
The pattern is always the same: find where the audience is already gathering, build something worth gathering around, and create the business model that sustains it.
Capabilities
Strategy across entertainment, sports, and culture.
Gaming and Esports Strategy
Brand entry, sponsorship strategy, tournament design, creator partnerships, and competitive gaming ecosystem development.
Live Entertainment
Experience design, touring concepts, festival strategy, and the intersection of live events with broadcast and content.
Sports Business
Brand partnerships, athlete performance infrastructure, venue strategy, and fan engagement architecture.
Content and Broadcast
Extending live moments into content ecosystems. Broadcast production strategy, creator integration, and audience development.
Experience
Operated across the full spectrum.
Red Bull: Built the global gaming strategy. First esports sponsorship. First brand partnership with Major League Gaming.
Activision: Call of Duty XP. Cannes Silver Lion, Gold Effie, Grand EX Award. Call of Duty Championship broadcast production.
ESL FACEIT Group / Vindex: SVP Strategy. Built global innovation group inside 1,200-person company. First creator rewards platform.
Disney, YouTube, EA Sports: Flagship experiential programs and broadcast production across entertainment and gaming.
Adamas Esports: Co-founded elite performance brand for competitive gaming. CEO through launch, then CSO.