Experiential Marketing
Experiences people
remember.
Cannes Lion and Gold Effie-winning experiential marketing strategy.
Most brands produce events. The best ones produce cultural moments.
Experiential marketing strategy designs real-world and digital experiences that create direct audience engagement with a brand. It goes beyond traditional advertising by creating participatory moments that people choose to be part of.
My approach starts with existing consumer behavior, identifies where a cultural window is opening, and designs brand experiences at that intersection. The result is work that feels inevitable in hindsight and uncomfortable in the pitch deck.
The difference between an event and an experience is whether people talk about it after they leave. The difference between an experience and a cultural moment is whether it changes how the category operates.
Track Record
Award-winning work across gaming, entertainment, and consumer brands.
Call of Duty XP
Cannes Silver Lion, Gold Effie, Grand EX Award. The event that proved gaming could host cultural experiences at festival scale.
Red Bull Gaming
Built the global gaming strategy that made Red Bull the number one non-endemic brand in gaming.
Disney / Airbnb / YouTube
Flagship experiential programs across entertainment, hospitality, and digital media.
Services
What experiential strategy actually includes.
Experience Strategy: The strategic layer that determines what an experience should accomplish, who it's for, and why it matters. Before creative, before production, before vendors.
Cultural Positioning: Identifying the cultural moment that gives an experience relevance beyond the brand's own ecosystem.
Integrated Campaign Design: Connecting experiential activations to broader brand, content, and media strategies so the moment compounds beyond the room.
Broadcast and Content Strategy: Extending live experiences into content ecosystems that reach audiences who weren't in the room.
“Some strategists help you see the crash coming. Ryan stops it before it starts.”Brent Koning / Global Head of Gaming, Dentsu