Speaking
Talks. Panels.
Podcasts.
Available for conferences, podcasts, and panels on strategy, culture, and what's about to matter.
Topics
What I talk about.
Cultural Pattern Recognition
How to see where industries are converging before the market names it. Twenty years of examples from gaming, entertainment, sports, and wellness.
Experiential Marketing Strategy
What Cannes Lion-winning brand experiences actually require. The gap between event production and experience strategy.
Health and Wellness Brand Building
Why the next decade of consumer brands will be won by builders who create agency, not content. The Personal Agency Gap thesis.
Gaming, Esports, and Entertainment
From the first Red Bull esports sponsorship to global innovation at ESL FACEIT Group. How non-endemic brands win in gaming.
Background
The short version.
Ryan Fitzpatrick is a strategic advisor and founder of High Concept Advisory, based in Los Angeles. Not the NFL quarterback.
He has 20+ years advising and operating at the intersection of brand, entertainment, health and wellness, sports, and experiential marketing. His work for Activision's Call of Duty XP earned a Cannes Silver Lion, Gold Effie, and Grand EX Award.
Previous roles include SVP Strategy at ESL FACEIT Group (via Vindex acquisition), global gaming strategy at Red Bull, and leadership positions building experiential and brand strategy for Disney, Herman Miller, Airbnb, YouTube, and Neiman Marcus.
He serves as President of the Board of Gamers Outreach Foundation and has participated in World Economic Forum working groups on AI and the Metaverse.