The Work
Proof is in
the pattern.
Selected work across brand strategy, experiential marketing, and go-to-market.
Case Study
Call of Duty XP
Activision / NCompass
An integrated online and offline celebration of the world of Call of Duty. Activision's flagship gathering for the franchise, and the moment that proved a video game could host a cultural event at the scale of a music festival.
The event combined live competition, brand activations, product reveals, and celebrity appearances into a format that had never been attempted at this scale for a gaming property.
Cannes Silver Lion
Branded Content and Entertainment
Gold Effie
Brand Experience
Grand EX Award
Best Overall Experience
Case Study
Red Bull Gaming Strategy
Red Bull
Built Red Bull's global gaming strategy as the first hire on their digital marketing team. Convinced the company that the first digital hire should build a gaming strategy, not a website.
Brought Red Bull into Major League Gaming as their first official support of any professional sport league. Signed the first Red Bull-sponsored esports athlete. Brokered the first NBA player ownership of an esports team when Gilbert Arenas purchased Final Boss.
Red Bull became the number one non-endemic brand in gaming. The playbook written during this period is still referenced across the industry.
Case Study
Herman Miller Brand Positioning
Herman Miller / MillerKnoll
Led brand positioning strategy for Herman Miller's entry into gaming and performance seating. Applied the same strategic operating system to a 100-year-old furniture company that had driven results in action sports and entertainment.
The work bridged Herman Miller's premium design heritage with a new audience that valued performance, ergonomics, and cultural relevance.
“He goes deep on research and then figures out how to make it land with an exec team. Both halves matter, and most people can only do one.”Jon Campbell / VP, MillerKnoll Seating and Gaming
Additional Brands
Two decades of building with operators who move fast.
