Advisory
Three modes.
They feed each other.
That's the design.
Advise
Strategic partner to founders, executives, and creators.
I figure out what the company should be selling, to whom, and why now. Not execution. Not project management. The thinking that determines whether execution matters.
Small teams. High-talent operators. Speed and clarity over process.
Build
Building products when I see something the market is sleeping on.
I co-build with founders whose taste complements mine and whose execution moves at speed. The entry point is always behavior that already exists.
Revenue-first. Semi-automated where possible. Bias toward cash flow over fundraising.
Invest
For founders who want a strategic partner with skin in the game.
I invest in operators I'd gladly work alongside, in categories where community is the moat and where my pattern recognition adds direct value.
Who This Is For
You sense something shifting in your category but can't yet name it.
You're a founder, executive, creator, or builder. You have traction but need strategic direction on what to build next, who to build it for, and how to position it before the window closes.
You don't need another agency. You need a strategic partner who has built across multiple categories and can see where yours is headed.
Typical engagements span brand strategy, product strategy, go-to-market planning, experiential design, and competitive positioning. Most start with a single question and expand from there.
Verticals
Where I operate.
Health and Wellness
Brand positioning, product strategy, and audience targeting for health, wellness, performance, and longevity brands.
Experiential Marketing
Designing real-world and digital experiences that create direct audience engagement with a brand.
Entertainment and Sports
Strategy for brands, platforms, and operators building at the intersection of entertainment, sports, and culture.
Brand Strategy
Positioning, identity, and go-to-market for consumer brands, creator-led companies, and venture-backed startups.